Bunnie XO is a podcast host, influencer, and media personality most recognised for her show, the Dumb Blonde podcast. Bunnie XO’s net worth in 2025 is estimated to be between $1.5 million and $2.5 million from her podcast, YouTube, and social media work. She has established a strong brand around her husband, Jelly Roll’s, successful music career.
When you think of Bunnie XO, do you think of a podcast mic, or do you picture a tour bus? Perhaps both. Bunnie XO is a creator, a host, a businesswoman, and more than just Jelly Roll’s wife.
From music videos of Jelly Roll, she has collected a ton of influence and equity that can never be undone. We will review Bunnie XO’s net worth and how she makes her money, as well as the reasons her story matters. We will break down her streams of income. Her rise to fame and the positive choices that uplifted Bunnie XO from a difficult past to a successful present.
How much is she worth? What does a day in her life look like? How much of her fame is solely her own? We will answer those questions:
Quick Facts About Bunnie XO
| Fact | Details |
| Real Name | Bunnie DeFord |
| Net Worth (2025) | $1.5M–$2.5M (Estimated) |
| Main Income Sources | Podcast, YouTube, Brand Deals |
| Known For | Dumb Blonde Podcast, Online Content |
| Partner | Jelly Roll (Country-Rap Artist) |
| Home Base | Nashville, Tennessee |
| Social Media Followers | Over 1 million across platforms |
| Career Start | Appeared in Jelly Roll’s music videos |
| Podcast Name | Dumb Blonde Podcast |
| Famous For | Honest, bold, unfiltered interviews |
Bunnie XO Net Worth in 2025
So what is the number? Based on reports from sites like Tuko and MSN, Bunnie XO’s net worth is around $1.5 million to $2.5 million as of 2025.
That’s a respectable amount, especially considering how much she was able to build with little to no overlap on Jelly Roll’s stardom.
She built a platform allowing her to be herself, speak her mind, and connect with an avid audience. And she can pay her bills doing it! To be fair, Jelly Roll’s net worth is much higher (allegedly over $6 million), but Bunnie’s story stands alone. She is not merely “the wife of…”. She is a brand, a voice, and a businesswoman!
And that’s why her story matters. Not everybody who comes from a troubled background ends up with a microphone and a million fans. But Bunnie XO proves that people can change their lives regardless of not coming from a perfect past.
She isn’t pretending to be someone she isn’t – that is all a part of why she is so easy to love. Her fans love that she is so real. She doesn’t hide her mistakes, failures, or wins, and has built a career that pays well and inspires others.
Her windfall is not just about the money. It is about the fact that she did it on her terms without hiding her story in the process.
Who Is Bunnie XO?
Bunnie XO (real name Bunnie DeFord) is a podcast host, model, influencer, and internet personality. Bunnie grew up in Las Vegas, Nevada, and had a rough start to her life.
She has been openly candid about her past, everything from being a high-end escort to having a hard time establishing stable ground. Instead of being defined by her many struggles, she has utilised all of her challenges to create something far greater than anyone could ever imagine.
Bunnie is now recognised and remembered for appearing in Jelly Roll’s music videos, and after a while, Bunnie began to forge her own path. These days, millions of people know her from her show. The Dumb Blonde Podcast, where she interviews her guests with humour, honesty, and no filters whatsoever.
On top of all that, she has a popular YouTube channel. She regularly updates and maintains an active social media presence and has become a sort of inspiration to women who have been through some deep waters.
How Did She Get Started Making Money?
Initially, Bunnie XO made money as a model, from brand deals, and from small independent businesses, and then things took off when she started the Dumb Blonde Podcast. The show jumped off and started putting real ad revenues and sponsorship dollars in her pockets.
In addition to the podcast, Bunnie brings in income from YouTube, merchandise, social media partnerships, and definitely touring with Jelly Roll. She spends a lot of time on the road with him and is able to generate a lot of behind-the-scenes content for his fans. All of her revenues have helped to scale her brand and her bank account.
According to People Magazine, Bunnie XO is now a multi-platform creator and someone who has turned her past into a great platform.
Where is Bunnie XO Making Money?
The majority of Bunnie XO’s money comes from a variety of places. She doesn’t live or die by one thing, and this is wise. One of her most lucrative platforms is the Dumb Blonde Podcast. This show makes money through advertisements, sponsorships, and partnerships. The greater her audience, the more people would like to work with her.
How Does She Spend Her Money?
Now you might be wondering, how does Bunnie XO spend all that money?
She puts herself out there, and yes, she claims to enjoy life to its fullest. There are always videos of her home in Nashville, the videos of her cars, shopping, fancy dinners, and time out with friends.
However, she actually invests back into her work. Her podcast has a full array of lights, sound equipment, and a small crew behind it! This costs money to maintain, but it grows her show.
What Role did Jelly Roll Play?
There are plenty of people who think Bunnie XO is only successful because of her husband, Jelly Roll. However, if you’ve followed Bunnie XO for a while, you know that this is an incomplete story.
Of course, Jelly Roll got her noticed at the start. He always states the amount she has done for him, emotionally and personally. However, with that initial push, Bunnie formed her own audience, her own voice, and her own space.
They now work as a team. She supports him on tour and in life. He supports her in her podcast and online career. It’s not about who’s more famous or who makes more money. It’s clear they respect each other and want to grow together.
And fans love seeing them as a real couple, not perfect, but strong in their own way.
Final Thoughts
So, when we speak about Bunnie XO’s net worth, we are not merely talking about money in a bank account.
But a woman who has changed the narrative of a complicated life story into something positive. Found her own voice and space, built a business, and has helped others to feel heard as well.
As of 2025, Bunnie XO’s estimated net worth is between $1.5 million-$2.5 million, and there are strong indications that this may multiply yet again. However, what matters most is that she earned it, her way, with honesty, hustle, and her heart.
Whether you are motivated as a fan or simply curious about her journey, there is a lesson to be learned from Bunnie XO. A perfect past is not a prerequisite for building a strong future.
FAQs
What is Bunnie XO’s net worth in 2025?
Bunnie XO’s net worth is estimated to be between $1.5 million and $2.5 million, based on reports from trusted sources like MSN and Tuko.
How does Bunnie XO make her money?
She earns from her Dumb Blonde Podcast, YouTube, social media sponsorships, brand deals, merchandise, and appearances on tour with Jelly Roll.
Is Bunnie XO rich because of Jelly Roll?
No, Bunnie XO built her own brand and income. While Jelly Roll helped her get noticed, she created her own success through her podcast and online platforms.
What does Bunnie XO do for a living?
She is a podcast host, YouTuber, influencer, businesswoman, and media personality. She also creates content and runs her own brand.
Does Bunnie XO still work on the Dumb Blonde Podcast?
Yes, as of 2025, Bunnie XO continues to host the podcast and brings on guests regularly. It remains a popular and growing show.
